Proper

Abstract

The first goal of this research is to verify the hypothesis that service workforce management practice has positive effect on corporate performance of Chinese companies. The second one is to verify further hypotheses that cost leadership strategy and differentiation strategy have positive moderating effect on the relationship between service workforce management and corporate performance respectively. To achieve those goals, we conducted surveys and empirical researches using validity check, reliability analysis, regression model and moderate regression model. As the results of those researches, we found that service workforce management practice affects corporate performance positively in Chinese sample companies. As the further research results, cost leadership strategy has positive moderating effect on relationship between service workforce management and corporate performance, while diversification strategy does not. From these research results we could obtain a managerial implication that implementing service workforce management practices and cost leadership strategy at the same time gives Chinese companies more improvement in corporate performance due to synergistic effect.